Terminix is all about relentlessly protecting homes and preventing pests from getting in. We created an action hero to support that position. Like James Bond chases arms dealers, our guy chases termites and roaches. This campaign launched their new brand platform: Defenders Of Home.
People's biggest nightmare is to encounter a cockroach in their homes. To support them immediately we developed a voice activated tool on smart home devices that repels the nasty insects and contacts Terminix for extermination.
The Defenders of Home platform also took our hero to social media where in a series called "House Rules" he gave tips to home owners on how to avoid unpleasant visits.