Playstation Stars

'Push Play Further'
Digital Film / Social / Design
To celebrate 25 years of PlayStation, we launched a new kind of loyalty program that gamifies earning points, winning collectibles and leveling up. Our target goal of 5 million members was reached in less than a month.

Newsweek​​​​​​​
We developed a design system called the "Lightway", a visual ID for the program that worked in conjunction with  the tagline: Push Play Further.
Players can showcase their digital collectibles in a customizable display case on the PlayStation app. Each limited-edition collectible is inspired by the most iconic games and characters from the last 25 years.
The world's top gamers promoted PlayStation Stars on social by sharing their trophy cases.
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