Testicular cancer is the most common cancer among young men. Yet 62% of those who are most at risk don’t know how to check themselves. To get guys in the habit of checking their balls we created a different type of NFT: Non-Fungible Testicles. This exclusive drop of 8000 NFT's gamified the creation of exclusive NFT artwork making art owners check on their digital balls regularly, just like they would in real life, unlocking exclusive traits that updated the metadata of their artwork.
From posts to polls, carousels and stories, our balls were seen daily on multiple media channels, bringing information on health and the NFT game, of course!