To launch the JBL Link speaker with Google Assistant, we tapped into JBL’s rich history of smart sound - plus the human truth that people have been been requesting music with voice commands for decades. This campaign launched the Link across the globe.
For the campaign we licensed two existing tracks - Salt n’ Peppa’s “Shoop” and DJ Kaskade’s “Fun.” But for the Woodstock and studio scene, we created original tracks that convinced viewers these songs always existed as well.
With the music requesting insight in mind we developed a launch activation that revealed the new Link devices with Google Assistant technology releasing “Fun” by Dj Kaskade.
