Most allergy medications, such as Benadryl or Zyrtec, can cause drowsiness. Allegra, however, is designed to relieve allergy symptoms without affecting alertness. While developing this brief, we discovered a playful insight: when prompted as if they had taken a competitor’s product, AI tools like ChatGPT also responded more sluggishly. This sparked the idea for a social campaign titled “Drowsy Prompts,” inviting users to explore entertaining and unexpected interactions by simulating the effects of drowsy AI.